Even though it’s been around for a while now, neuromarketing is still very much in its early stages of research and application. But we all want to know, does it work? And how well?
Dr. A.K. Pradeep, CEO of Neurofocus, is back to talk about predicting marketplace performance. Probably the most compelling point he makes is when he explains how a major insurance company brought him six ads to study with neuromarketing.
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Neurofocus chose the one they deemed “most effective.” Other highly rated marketing research companies deemed that same ad as “most mediocre.” But the insurance company’s independent studies showed that the ad in question garnered the highest response rate among consumers. (Details at 1:20)
Yes. It works. And well. So get ready for it. Soon it will be everywhere.
Studies show that you aren’t reading this sentence because of the title or because you are interested in what I have to say, but because you like the photo.
Neuromarketing is an emerging trend that studies the brain’s reactions to various stimuli in ads, messages, visuals and marketing tactics, and then seeks to apply those findings in a way that makes marketing more effective.
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