Neuromarketing is an emerging trend that studies the brain’s reactions to various stimuli in ads, messages, visuals and marketing tactics, and then seeks to apply those findings in a way that makes marketing more effective.
Truly, this is a subject that can be discussed for quite some time. But rather than have you read endless amounts of copy about what neuromarketing is and how it works, I’ve decided to feature videos and other helpful bits from industry professionals on the subject.
As today is the first day of a full week of neuromarketing, we’re going to start with the basics. Did you know that Germany, Britain and America are the leaders in the study and application of neuromarketing? Michael Brammer knew.
As chairman of Neurosense, a UK-based neuromarketing consultancy, Brammer definitely knows his stuff. Below is an interview in which Brammer talks about:
• blogs as a form of neuromarketing
• the future of neuromarketing
• how it actually helps marketers
• and practical applications on neuromarketing
For such a meaty subject, Brammer does a great job of simplifying the key ideas behind it—despite the pushy interviewer’s aggressive questioning.
This is a 6-minute clip but it’s worth every second. So press play and keep working while you listen, or sit back and enjoy.
More great videos and examples coming later today!
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