Before moving to Denver in 2007, I rented a studio apartment in Uptown. It was only 300-sqft and I had no idea how to furnish such a small living space. You see, in my hometown in Alabama, all we have is space—you can still get a posh 2BR, 1,000-sqft apartment for as little as $750/month. I know. It’s awesome.
So what do I do with only 300-sqft?
This is when I first heard about IKEA’s in-store displays. IKEA tackles living spaces under 300-sqft and then goes up from there. While many furniture stores try to instill a sense of living space with their showrooms, IKEA creates actual living spaces, covering everything from the couch to the medicine cabinet.
There is no better model for a retail store than to create an interactive environment where customers can experience the product in ways never considered. While this is more feasible for a goliath like IKEA and its thousands upon thousands of square feet and products, every retailer should endeavor to initiate this practice.
Consumer perception is driven by consumer experience, so every opportunity should be taken to maximize the experience. Surely that can only result in maximizing your ROI.
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Their towels are spectacular!
obviously you have not tried to fit the room into your car ^_^