Last month, WIRED magazine’s Paul Boutin wrote an article espousing the death of the blog. This proved to be an interesting and eye opening read for an agency that was preparing to launch a blog of our own.
Boutin stated, “Impersonal is correct: Scroll down Technorati’s list of the top 100 blogs and you’ll find personal sites have been shoved aside by professional ones. Most are essentially online magazines… A stand-alone commentator can’t keep up with a team of pro writers cranking out up to 30 posts a day.”
Will the blog machine destroy us all?
Boutin makes solid points concerning the evolution of blogging from enthusiastic self-expression to the tainted professional blogs that can be found today. I have to agree that the magic of the blog disappears when it becomes a launch pad for corporate agenda and soft selling, much like anything on this earth loses its charm when it realizes its power.
But are Boutin’s points valid enough to warrant the closing of virtual doors for individuals and companies who cannot compete with blog machines? I have my own ideas about this but am interested in your take. Take a look at the article, “Twitter, Flickr, Facebook Make Blogs Look So 2004” and check back here this afternoon for my take on it.
on Facebook
on Twitter
1 Response to “The Return of the Blog – Part 1”